MARKETING STRATEGY

One of the most common challenges businesses face is investing in marketing activities that lack direction. A well-developed strategy provides the clarity needed to ensure every marketing effort contributes to stronger brand positioning and sustainable growth.

TAILORED FOR

Explore our range of strategy services to find the package that best suits your business, from focused insights and audits to comprehensive marketing strategies designed to support long-term growth.

  • For brands who want an expert feedback of their current social media performance.

    This audit provides a professional evaluation of your current presence, identifying strengths, weaknesses, and untapped opportunities for growth.

    You’ll gain clear, strategic insight into how your brand is currently positioned online, how your content compares to competitors, and what changes will have the greatest impact. The result is a focused set of recommendations designed to improve the effectiveness, consistency, and performance of your social media activity.

  • For businesses ready to approach social media with a clear, structured strategy.

    This package provides a comprehensive strategy designed to position your brand more effectively on social media. Through audience insights, competitor analysis, and carefully defined content pillars, you’ll receive a clear framework for what to post, how to communicate your value, and how to use social platforms as a strategic marketing channel rather than simply a place to publish content.

  • For brands seeking a comprehensive and coordinated approach to their entire marketing eco-system.

    Many businesses rely heavily on one marketing channel without a clear understanding of how their broader marketing ecosystem should work together. This often leads to fragmented messaging, inconsistent brand positioning, and missed growth opportunities.

    This strategy takes a holistic view of your brand, identifying your ideal audience, refining your positioning, and developing a structured marketing plan across multiple channels, not just social media. The result is a clear roadmap that aligns your branding, messaging, and marketing activity, ensuring every channel works together to strengthen your brand presence and support long-term growth.

OUR STRATEGIC APPROACH

    • In-Depth Analysis of Your Current Socials
      A full review of your existing platforms to assess performance, consistency, and audience engagement.

    • Website & Bio Optimisation Suggestions
      Actionable tips to improve your website, link-in-bio, and social profiles so they reflect your brand and convert visitors.

    • SWOT Analysis
      A breakdown of your Strengths, Weaknesses, Opportunities, and Threats, giving you a clear understanding of where you stand and where you can grow.

    • Campaign & Content Review
      A look back at what’s been working (and what hasn’t), so we can build on your best-performing content and avoid past mistakes.

  • We begin by building strong foundations to ensure your marketing efforts are aligned, intentional, and impactful. This includes:

    • Defining Business Goals & Marketing Objectives
      Clarifying what success looks like for you and aligning your strategy with measurable outcomes.

    • Target Audience Personas
      Deep dives into your ideal audience, their pain points, desires, behaviours, and how to truly connect with them.

    • Competitor Benchmarking
      Analysing key competitors to identify gaps, opportunities, and ways to stand out.

    • Unique Value Proposition (UVP) Development
      Pinpointing what makes your brand different, and why your audience should care.

    • Brand Voice, Tone & Visual Guidelines
      Establishing how your brand speaks and shows up online to build consistency and recognition.

    • Bio, Highlights & Link-in-Bio Recommendations
      Optimising first impressions and conversions with strategic updates to your social bios and links.

  • We’ll provide expert guidance on how to optimise your social media presence across each platform, this includes:

    • Platform-by-Platform Plan
      A tailored approach for each channel to maximise performance and engagement.

    • Best Times to Post & Format Recommendations
      Data-backed suggestions for when and how to post — including reels, carousels, stories, and more.

    • Engagement Strategy (Inbound & Outbound)
      A plan for both attracting engagement and proactively building community.

    • Hashtag Strategy & SEO Optimisation
      Tactics to improve discoverability and reach through smart keyword and hashtag use.

    • Content Pillars & Themes
      A clear content structure to help you stay consistent, relevant, and on-brand.

    • Campaign & Launch Planning
      Strategic planning for seasonal promotions, product drops, and key events.

  • We’ll guide you in creating high-quality, engaging content that truly connects with your audience. You’ll receive:

    • Weekly/Monthly Posting Plan
      A clear posting schedule to help you stay consistent and aligned with your goals.

    • Feed Layout Mockup
      Visual examples of how your grid could look, plus carousel and story design ideas for a cohesive brand feel.

    • Caption Prompt Bank
      A bank of ready-to-use prompts to make writing captions easier and more strategic.

    • Story & Post Series Ideas
      Creative, repeatable content ideas to build engagement and routine with your audience.

  • Looking to grow your audience through collaborations? We’ll help you find the right partners and create a strategy that aligns with your brand. This includes:

    • Influencer & UGC Collaboration Strategy
      Guidance on how to identify, approach, and work with creators to build brand awareness and trust.

    • Brand Partnership & Outreach Ideas
      Creative ways to team up with like-minded businesses for cross-promotion and joint campaigns.

    • Community-Building Plan
      Strategies to foster genuine connection and loyalty among your audience and collaborators.

    • Lead Magnet & Email List Growth Integration
      Tactics to turn collaboration traffic into long-term followers, subscribers, or customers.

  • To ensure your strategy delivers results, We’ll equip you with the tools to monitor performance and continue growing with confidence. This includes:

    • Defining KPI’s
      A breakdown of the most important metrics to monitor across each platform based on your goals.

    • Monthly Review Guide
      A step-by-step process for reviewing your progress, identifying what’s working, and adjusting where needed.

    • Goals & Forecasting
      Clear, realistic growth targets to keep you focused and measure success over time.

INCLUDED IN OUR PACKAGES

ESSENTIAL SOCIAL MEDIA AUDIT

Includes:

  • Review of up to two social media platforms

  • Analysis of profile setup, branding, and bio optimisation

  • Evaluation of visual consistency and brand positioning

  • Assessment of current content quality and content mix and posting frequency.

  • Engagement analysis and identification of top-performing content and underperforming posts

  • Competitor comparison within your industry or niche

  • Audience alignment review

  • Identification of missed opportunities for growth and visibility

  • Recommendations to improve reach, engagement, and brand positioning

  • Actionable suggestions for content improvements and quick wins

  • Written audit report outlining findings and priority recommendations

FROM £250

SOCIAL MEDIA MARKETING STRATEGY

Includes:

  • Initial discovery call

  • Review of your current social media presence and performance

  • Competitor analysis across relevant platforms

  • Target audience insights and behavioural analysis

  • Platform strategy outlining profile and positioning recommendations

  • Content pillar development aligned with your brand and target audience

  • Recommended content themes and formats

  • Posting frequency and content planning guidance

  • Engagement, community-building and UGC strategy

  • Growth strategy outlining opportunities to expand reach and visibility

  • Example content ideas and post concepts tailored to your brand

  • Social media strategy document outlining recommendations and next steps

FROM £1250

FULL MULTI-CHANNEL MARKETING STRATEGY

Includes:

  • In-depth initial consultation with additional sessions where required

  • Full review of your current marketing performance

  • Competitor and market landscape analysis

  • Target audience profiling and detailed customer persona development

  • Customer journey mapping

  • Brand positioning analysis and refinement of your core value proposition

  • Messaging framework and tone of voice guidance

  • Multi-channel marketing strategy

  • Full social media content strategy and content marketing framework

  • Campaign planning including example campaign concepts

  • Marketing funnel development

  • Channel prioritisation and recommended marketing focus areas

  • Budget allocation guidance across marketing channels

  • Key performance indicators (KPIs) and measurement framework

  • Strategic marketing roadmap outlining priority actions for the next 6–12 months

  • Final strategy document and presentation outlining all findings, recommendations, and next steps

FROM £3500

GET STARTED TODAY

ENQUIRE
Previous

BRANDING & IDENTITY
Next

SOCIAL MEDIA MANAGEMENT