Privacy Policy

This Privacy Policy explains how Arianne Lydon Marketing (“we,” “us,” or “our”) collects, uses, and protects your information when you visit https://ariannelydonmarketing.co.uk.

1. Information We Collect

We may collect and process the following types of data:

a. Personal Information

  • Name

  • Email address

  • Phone number

  • Business details (if submitted via contact forms or enquiries)

b. Usage Data

  • IP address

  • Browser type and version

  • Pages visited and time spent on the site

  • Referral source

c. Cookies and Tracking Technologies
We use cookies and similar technologies to improve user experience and analyse website traffic.

2. How We Use Your Information

We use your data to:

  • Respond to enquiries and provide requested services

  • Manage client relationships

  • Improve website performance and user experience

  • Send marketing communications (only where you have opted in)

  • Monitor and analyse site usage

3. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we rely on:

  • Consent (for marketing communications)

  • Legitimate interests (to respond to enquiries and improve our services)

  • Contractual necessity (where processing is required to deliver services)

4. Sharing Your Information

We do not sell your personal data. We may share your information with:

  • Service providers (e.g. website hosting, analytics platforms)

  • Professional advisors where necessary

  • Authorities if required by law

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal obligations.

6. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request erasure of your data

  • Restrict or object to processing

  • Withdraw consent at any time

To exercise your rights, contact: contact@alm-agency.com

7. Cookies

We use cookies to:

  • Understand how visitors interact with our website

  • Improve functionality and performance

You can manage or disable cookies via your browser settings.

8. Data Security

We implement appropriate technical and organisational measures to safeguard your personal data. However, no online system is completely secure.

9. Third-Party Links

This website may contain links to other websites. We are not responsible for the privacy practices or content of those third-party sites.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

11. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Arianne Lydon Marketing
Website: https://ariannelydonmarketing.co.uk
Email: contact@alm-agency.com