Social Media Management & Marketing
Unlock your business's full potential with a build-your-own marketing plan, designed to adapt to the evolving needs of your business. By optimising your budget, I deliver cost-effective solutions that produce tangible, long-term results.
Designed for Independence - Empowering Small Businesses to Master Content Creation
My SMM packages go beyond strategy, content, and management—they are designed to educate and empower, helping you reduce reliance on external photography services while saving you money.
Through hands-on guidance, practical content strategies, and detailed feedback, I will equip you with the tools to create high-quality content that truly reflects your brand, connects with your audience, and showcases the day-to-day of your business. When paired with the professional shots from your shoot days, your social media will feature a perfect mix of polished and authentic content.
Build your Plan.
With my Build-Your-Own approach, you have complete control over what’s included in your monthly plan, allowing you to perfectly tailor your service to your business needs and budget.
This flexible, client-first model ensures that you’re not locked into unnecessary services and can scale up or down as needed. Plus, all packages come with essential analytics, reporting, scheduling, and posting services and your own Marketing Hub—so you get the core features without overpaying. This approach is ideal for businesses looking for highly personalised, cost-effective social media management without the constraints of traditional package deals.
Click through the menu to see a description of the different levels of each service and then use the calculator below to calculate your monthly plan.
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All come with a Monthly Performance Review with strategy adjustments.
Basic
Simple social media audit with key recommendations
Basic content plan & posting schedule
Competitor/industry research & target customer insights
General best practices for engagement & growth
Management of 1-2 platforms, primarily with repurposed content
Standard
In-depth social media audit with detailed improvement recommendations
Tailored content calendar, sent weekly for approval (up to 3 adjustments)
Competitor & industry research with refined target audience analysis
Hashtag, trend & keyword research for improved reach
Management of 1-2 platforms, using a mix of repurposed & original content
Premium
Comprehensive audit with platform-specific recommendations & optimisation
Tailored content calendar, sent weekly for approval (unlimited adjustments)
Management of 1-3 platforms, with a balance of repurposed & original content
Fully customised social media strategy aligned with business goals which includes:
Detailed audience research & persona development
Competitor deep dive & positioning strategy
Networking & collaboration strategy
Defined content pillars
Advanced hashtag, trend & keyword research
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Basic Plan - Self-Created Content with Strategic Support.
You create all photo & video content. I provide:
Monthly content suggestions & guidance document.
A content creation guide to help you capture engaging visuals.
Text/graphic posts, captions, scheduling, and posting for you.
All of your content scheduled weekly with captions and hashtags.
Monthly Content Output: As you’ll be creating your own content, the output is up to you! I recommend creating enough for 3 static posts weekly and 2 short form videos.
Standard Plan - Balanced Approach: Your Authenticity + My Professional Support.
You create some content (behind-the-scenes moments, daily highlights). I provide:
A monthly content plan with video/photo inspiration.
A content creation guide & ongoing support.
Editing & post-production (so you only need to press record!).
Text/graphic posts, captions, scheduling & posting.
1 professional shoot per month (by me or my content team).
Content schedule published 3 days in advance (up to 3 amendments allowed).
Monthly Content Output:
From me & my team: 12 static photos & 4 short-form videos (monthly).
From you: Aim for 5 usable pictures per week + footage for 1-2 short-form videos.
UGC: Customer-created content will be reviewed & reposted/collaboratively posted.
Premium Plan - High-Level Content Strategy & Full Support
You create some content (behind-the-scenes, day-to-day business highlights). I provide:
A monthly content plan with extensive photo/video ideas, that is updated bi-monthly.
A content creation guide & ongoing support and a monthly virtual feedback session to improve your content creation skills.
Editing & post-production (just press record, I’ll handle the rest!).
Text/graphic posts, captions, scheduling & posting.
1 professional shoot day per month (by me or my content team), with discounted additional shoots for events/product launches.
Content schedule published 5 days in advance (unlimited amendments allowed).
Active encouragement of UGC & Collabs.
Monthly Content Output:
From me & my team: 20 static photos & 8 short-form videos (monthly).
From you: Aim for 5 usable photos per week + footage for 1-2 short-form videos.
UGC: Customer-created content will be reviewed & reposted/collaboratively posted.
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Basic Plan - Light Engagement
10 minutes of engagement per day focused on:
Liking & responding to recent comments.
Engaging with followers & relevant posts in your niche.
Responding to direct messages (DMs) where necessary.
Standard Plan - Consistent Growth & Interaction
20 minutes of engagement per day including:
Liking, commenting, and responding to recent interactions.
Proactively engaging with your target audience (liking, commenting on potential customers’ content).
Monitoring & responding to DMs and inquiries.
Engaging with industry-relevant accounts & communities to increase visibility.
Premium Plan - Maximising Engagement & Community Building
30 minutes of engagement per day with:
Proactive engagement with ideal customers & industry influencers.
Responding to comments, DMs, and brand mentions promptly.
Liking, commenting, and sharing relevant content to boost visibility.
Strategic interaction with trending posts & hashtags to improve reach.
Community-building efforts to encourage meaningful conversations & stronger audience relationships.
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Basic Plan - Foundational Guidance
Access to a content creation guide with best practices.
Basic support via email (responses within 48 hours).
1 initial training document/video covering key social media strategies.
Standard Plan - Ongoing Support & Strategy
Access to a detailed content creation guide with photo/video ideas.
Ongoing content guidance & feedback via email (responses within 24 hours).
1 virtual check-in per month (30-minute session for strategy review & content planning).
Ongoing training documents/videos tailored to your business needs.
Premium Plan- Comprehensive Support & Hands-On Training
Fully customised content creation guide with advanced strategies & best practices.
Priority support via email & ‘out of hours’ messaging.
1 virtual training session per month (45-minute deep dive into strategy, content, and growth).
Unlimited training materials (documents/videos) as needed.
Personalised feedback on your content to refine your approach and maximise engagement.
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Basic Plan- Organic Growth Only
No paid ads management included.
Focus on organic strategies to grow your audience.
Guidance on increasing reach & engagement without ad spend.
Standard Plan - Targeted Ad Management
Setup & management of up to 2 ad campaigns per month (multiple ad sets & creatives).
A/B testing to optimise performance.
Audience research & retargeting strategy.
Bi-weekly performance reports with insights & recommendations.
Budget optimisation to maximise ad spend.
Premium Plan - Full-Service Ad Scaling
Comprehensive ad strategy tailored to your business goals.
Setup & management of unlimited campaigns with multiple variations.
Advanced A/B testing & conversion tracking.
In-depth audience segmentation & re-targeting.
Weekly performance reports with detailed insights.
Ongoing budget optimisation for maximum ROI.
Competitor analysis & trend monitoring to refine strategy.
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Basic Plan - Written Feedback Only
Monthly written feedback with insights on performance & areas for improvement.
Recommendations for content, engagement, and growth strategies.
Email support for any questions or clarifications.
Standard Plan - Monthly Strategy Session
One 60-minute virtual meeting per month to review progress & adjust strategy.
Performance analysis & recommendations based on insights.
Opportunity to discuss content, engagement, and ad strategies.
Actionable steps provided after the meeting to guide implementation.
Premium Plan - Comprehensive Strategy & Support
Monthly management meeting with no time limit—as long as needed to cover all aspects.
In-depth strategy discussions on performance, trends, and business goals.
Live content feedback & brainstorming to refine ideas in real-time.
Proactive recommendations for continuous improvement.
Priority support for follow-ups after the meeting.
Getting Started.
Once you’ve designed your unique SMM plan, let's dive into the onboarding process! This step is all about laying the foundation for a successful partnership. It ensures I have a clear understanding of your business, goals, and brand identity so we can develop a custom strategy that aligns with your vision. Once we’re aligned, we’ll set everything up to get started on bringing your social media to life!
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Our journey together begins with a discovery call or meeting. This is where we’ll have the chance to get to know each other, discuss your business goals, and dive into your social media needs. We'll talk about your current social media presence, any challenges you're facing, and how my services can help you achieve your objectives. I'll also walk you through the social media management packages I offer and provide pricing details, ensuring everything aligns with your needs.
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After our initial consultation, I’ll create a tailored proposal that outlines the services, deliverables, timeline, and pricing. This proposal will detail all the key milestones and additional services I can offer (like content creation, strategy development, and reporting). Once we’re both happy with everything, I’ll send over a formal contract that outlines the terms, confidentiality, payment schedules, and other legal details. We’ll get everything signed and ready to move forward.
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To ensure I have a full understanding of your brand and objectives, I’ll send over a detailed intake form. This will gather essential information such as your business goals, target audience, brand voice, preferred platforms, and more. We’ll also cover access to your social media accounts and any assets you have, like logos or content you’ve already created. Once you’ve filled it out, we can move forward with a clear picture of where we’re headed.
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After I’ve received your intake form I will give you access to your own Marketing Hub on Notion. Here you will have access to your content calendar, branding information and moodpboard, social media insights and analytics reports, meeting notes etc
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To get started, I’ll need access to your social media accounts and any relevant platforms. This might include admin or editor access to your pages and tools for analytics. We’ll also discuss the content approval process. Additionally, I’ll add shared folders to your Marketing Hub for brand assets like logos, photos, and videos.
