BRANDING & IDENTITY


Our branding services are designed to help businesses establish a distinctive and cohesive brand presence. From creating a strong visual foundation for social media to developing a complete brand identity and strategic framework, our packages support businesses at different stages of growth. Each project combines strategic insight with thoughtful design to ensure your brand communicates its value clearly and consistently across every touchpoint.

TAILORED FOR

Explore our range of branding services to find the package that best suits your business, from establishing a cohesive social media presence to building a complete brand identity and strategy.

  • For businesses that need their social media to look professional and consistent but don’t require a full brand identity.

    Many businesses struggle with social media that feels inconsistent, unpolished, or difficult to maintain. Often, posts are created ad-hoc using different fonts, colours, and styles, which makes the brand look fragmented and less professional. This can weaken credibility and make it harder for potential customers to recognise or remember the business.

    Our Social Media Visuals package is designed to solve this problem by giving businesses a clear visual direction for their content. Through defined colours, font pairings, and ready-to-use templates, it creates a cohesive look across posts while remaining easy to manage. The result is a social media presence that looks professional, consistent, and aligned with the brand without requiring ongoing design work.

  • For businesses that need a clear, professional brand identity they can confidently use across social media, websites, and marketing materials.

    Lacking a complete brand system leads to inconsistent visuals across social media, websites, and marketing materials, making the brand appear unclear or less credible to potential customers. Without defined typography, colour systems, and visual guidelines, maintaining consistency becomes difficult as the business grows.

    The Brand Identity package addresses this by creating a structured visual foundation for the brand. It establishes a clear logo system, colour palette, typography, and visual direction that can be applied consistently across platforms. This ensures that the brand is recognisable, professional, and easy to maintain across all marketing touchpoints as the business develops.

  • For businesses that need both strategic brand direction and a complete visual identity to support long-term growth

    Investing in visual design without first defining your positioning, audience, or messaging results in branding which may look appealing, but lacks strategic clarity, making it harder to stand out in competitive markets or communicate your brand’s value effectively.

    The Full Brand Identity & Strategy Service solves this by developing both the strategic and visual foundation of the brand. Through audience definition, positioning, brand values, and tone of voice, the brand is built with a clear direction before the visual identity is created. This ensures the design, messaging, and overall brand experience work together cohesively.

    This service also allows businesses to extend their branding across additional touchpoints such as packaging, websites, and printed materials. These additional design services can be scoped and quoted depending on project requirements, ensuring the brand can scale consistently across both digital and physical environments.

INCLUDED IN OUR PACKAGES

SOCIAL MEDIA VISUALS

Includes:

  • Brand colour palette

  • Font pairing recommendations

  • Social media feed mockup

  • 6–9 custom social media post templates

  • Visual direction / moodboard to guide content style

  • Canva-ready template files for easy editing

  • Mini brand guide outlining colours, fonts, and usage

FROM £250

BRAND IDENTITY

Includes:

  • Brand discovery questionnaire and consultation

  • Custom logo design / refinement (primary logo + secondary variation)

  • Brand colour palette

  • Typography system and font pairings

  • Visual direction / brand moodboard

  • Social media feed mockup

  • 9–12 custom social media templates

  • Graphic elements or icon set

  • Brand guideline document outlining usage across platforms

FROM £1250

FULL BRAND IDENTITY & STRATEGY SERVICE

Includes:

  • Brand discovery session and strategy consultation

  • Brand positioning and value proposition development

  • Target audience definition

  • Competitor and market analysis

  • Brand mission, vision, and values

  • Brand personality and tone of voice framework

  • Custom logo suite (primary, secondary, and icon marks)

  • Brand colour system and typography system

  • Visual direction and brand aesthetic guidelines

  • Social media template pack and feed mockups

  • Comprehensive brand guidelines document covering strategy and visual identity

  • Access to additional design services such as packaging design, website, business cards, flyers upon request.

FROM £3500

  • Achieve consistency.

    Inconsistent branding confuses customers and dilutes your message. My branding service centralises your assets, guidelines, and templates to ensure your brand looks cohesive and professional across all touchpoints.

  • Save time.

    With a complete branding package, you don’t have to reinvent the wheel every time you need new marketing materials. You have all the resources on hand, which saves time and ensures everything aligns with your brand.

  • Be memorable.

    A well-designed branding package makes it easier for people to remember you. Over time, your logo, color palette, and design elements become instantly recognisable, helping you stand out in a crouded market.

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MARKETING STRATEGY