ONE STORY AI
THE PROJECT
One Story AI is a goal-setting platform founded by Logan Sneed, designed to integrate AI into everyday routines in a more human and accessible way.
The objective of this project was to develop a suite of visual assets, including a hero video and supporting photography, to be used across digital platforms and social channels.
A key consideration was how AI is typically represented within the tech space, often through visuals that feel overly polished, clinical, and disconnected from real life. The creative direction intentionally challenged this, focusing instead on a more grounded and human-centred approach. The aim was to position the product as something that complements daily life rather than dominates it.
We developed a visual identity rooted in warm, neutral tones and natural textures, creating an organic yet modern aesthetic. This approach allowed the brand to feel more approachable while still maintaining a refined and contemporary edge. Composition, lighting, and styling were carefully considered to ensure consistency across both video and still imagery, reinforcing a cohesive visual language throughout.
Logan selected our Premium Production Package, which included full pre-production and creative direction. This involved concept development, detailed shot list planning, location sourcing, model casting, and coordination with the wider creative team to ensure alignment at every stage of the production process.
The shoot was executed across three days. Two days were dedicated to lifestyle photography and video, capturing the product in real-world environments to reflect its everyday use. A separate studio day focused on clean product imagery, providing versatile assets for use across the website, marketing materials, and social content.
The final output delivered a cohesive suite of assets designed to support both brand storytelling and performance-driven marketing. The result is a visual direction that differentiates One Story AI within its category, balancing a modern, tech-forward feel with a more human and relatable aesthetic.
