ONER ACTIVE
COMMUNITY CAMPAIGN WITH CHLOE
THE CAMPAIGN
The objective of this project was to produce social content for Chloe’s channels that highlighted the AirMove Set from Oner Active as part of her community campaign.
In Oner Active’s 2026 brief, the brand outlined a strategic shift toward emphasising how their clothing feels and how it supports customers in reconnecting with their bodies, rather than focusing solely on aesthetics. The AirMove Set sits within their hybrid content pillar, blending performance and lifestyle.
With this direction in mind, we developed a campaign video that showcased the set in use across multiple locations to highlight its versatility. The content was supported by a strong focus on close-up detail shots, allowing the fabric, movement, and tactile qualities of the garment to take centre stage.