Why invest in a Social Media Strategy Package?
This service is designed to help businesses to maximise their impact on social media platforms. I firstly complete a full audit to access where you’re at right now and target areas for improvement, I then develop a full strategy document to give you a clear plan for success and support you in achieving your business objectives.
My service includes
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I’ll start by reviewing your current social media profiles, performance, and strategy. This includes:
Current Social Media Audit (performance, visuals, messaging)
Website & Bio Optimization Suggestions
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Review of Previous Campaigns/Content (what worked + what didn’t)
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Before deep-diving into your strategy we start by establishing the foundations which includes:
Defining Business Goals & Marketing Objectives
Target Audience Persona(s) — pain points, desires, behaviour
Competitor Benchmarking
UVP (Unique Value Proposition) Development
Brand Voice, Tone & Visual Guidelines
Bio, Highlights & Link-in-Bio Recommendations
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I’ll provide you with expert advice on how to optimise your social media profiles for each platform including:
Platform-by-Platform Plan (tailored strategy per channel)
Best Times to Post & Format Recommendations
Engagement Strategy (inbound + outbound)
Hashtag Strategy & SEO Optimisation
Content Pillars & Themes
Campaign/Launch Planning (seasonal, product, events)
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I’ll guide you on how to create high-quality content that resonates with your audience, providing you with:
Content Calendar (editable free template)
Weekly/Monthly Posting Plan
Feed Layout Mockup (optional: Carousel/Story layout examples)
Caption Prompt Bank
Story/Post Series Ideas (e.g. "Meet the Team Mondays")
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Want to collaborate with influencers or other brands? I’ll help you find the right partners to expand your reach, including:
Influencer/UGC Collaboration Strategy
Brand Partnerships & Outreach Ideas
Community-Building Plan
Lead Magnet & Email List Growth Integration (if applicable)
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Finally, I’ll provide you with the tools to track your success so you can continue to grow with confidence!
Metrics to Track for Success
Free Analytics Tracker Template (Notion, Google Sheets, or both)
Monthly Review Routine Guide
Growth KPI Goals & Forecast
Choose your package.
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The Essential Audit
This package is ideal if you’re looking to understand where you currently stand on social media and how to begin improving. It includes a full audit of up to two platforms, and provides a clear summary of what's working, what’s not, and the areas that need the most attention. Alongside this, you'll receive practical and easy-to-implement strategy suggestions tailored to your brand, with a focus on quick wins that can start making a difference immediately. It’s the perfect starting point for brands who aren’t sure what direction to take next.
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Strategy Suite
The Strategy Suite is a comprehensive and in-depth social media strategy service for businesses ready to build an intentional, results-driven approach. It includes everything from The Essentials Audit, plus a full, multi-platform analysis, goal tracking to define both short-term objectives and long-term vision, and the creation of detailed buyer personas to target your ideal customers effectively.
You’ll receive competitor insights that help you position yourself strategically within your niche, and we’ll work together to define and refine your Unique Value Proposition (UVP). The package also includes a tailored content plan, a recommended posting schedule, and a custom-built analytics and tracking template to monitor progress and measure success. This is best suited for businesses who are ready to elevate their presence and build a solid foundation for consistent growth.
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Strategy Suite + Visuals
Our most premium strategy package includes everything in The Strategy Suite with the added bonus of visual direction and ready-to-use tools that save time and boost creativity. You’ll receive a fully branded feed design and mockup tailored to your chosen platform (Instagram or TikTok), giving you a clear idea of how your online presence will look and feel.
To make implementation easier, this package includes a custom content calendar template (available in Notion or Google Sheets), a bank of 30+ strategic content ideas designed for your niche, and a collection of done-for-you hashtags organised by theme. You’ll also get 15–20 caption prompts to use across your platforms, helping you get posting confidently right away. This all-in-one solution is ideal for founders who want their strategy and aesthetic aligned—ready to show up with confidence and clarity.