Why invest in a Social Media Strategy Package?
This service is designed to help businesses to maximise their impact on social media platforms. I firstly complete a full audit to access where you’re at right now and target areas for improvement, I then develop a full strategy document to give you a clear plan for success and support you in achieving your business objectives.
My service includes
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I’ll start by reviewing your current social media profiles, performance, and strategy. This includes:
A thorough audit of your social media platforms to assess what’s working and what’s not.
A detailed analysis of your engagement rates and growth metrics.
A look at your competitors to see where you can stand out.
Clear recommendations on how to improve your profiles, messaging, and engagement.
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Based on your goals, I'll craft a tailored social media strategy that fits your brand and business. Here's what we’ll cover:
Defining your goals (whether it’s increasing brand awareness, driving traffic, or boosting sales).
Identifying and understanding your target audience.
Choosing the best platforms to focus on and how to maximize their potential.
Crafting a content plan that speaks directly to your audience and keeps them engaged.
A customised content calendar with post ideas and dates.
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I’ll provide you with expert advice on how to optimise your social media profiles for each platform, including:
How to make sure your bio, images, and overall profile reflect your brand and capture attention.
Tips for using platform-specific features like Instagram Stories, LinkedIn Articles, or Facebook Groups.
Strategies for increasing follower engagement and building a community.
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I’ll guide you on how to create high-quality content that resonates with your audience, including:
Tips for creating eye-catching visuals, photos, and videos.
Recommendations for tools and apps that can help streamline your content creation process.
Best practices for telling your brand’s story in a way that’s engaging and shareable.
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Want to collaborate with influencers or other brands? I’ll help you find the right partners to expand your reach, including:
Identifying influencers that align with your brand and target audience.
Tips on approaching influencers and creating mutually beneficial partnerships.
Strategies for successful co-marketing campaigns.
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I’ll show you how to actively engage with your followers and create a community around your brand. This includes:
Best practices for responding to comments and messages quickly and authentically.
Encouraging user-generated content to foster deeper connections with your audience.
Creating contests, polls, and giveaways that boost interaction.
Choose your package.
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The Essential Audit
This package is ideal if you’re looking to understand where you currently stand on social media and how to begin improving. It includes a full audit of up to two platforms, and provides a clear summary of what's working, what’s not, and the areas that need the most attention. Alongside this, you'll receive practical and easy-to-implement strategy suggestions tailored to your brand, with a focus on quick wins that can start making a difference immediately. It’s the perfect starting point for brands who aren’t sure what direction to take next.
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Strategy Suite
The Strategy Suite is a comprehensive and in-depth social media strategy service for businesses ready to build an intentional, results-driven approach. It includes everything from The Essentials Audit, plus a full, multi-platform analysis, goal tracking to define both short-term objectives and long-term vision, and the creation of detailed buyer personas to target your ideal customers effectively.
You’ll receive competitor insights that help you position yourself strategically within your niche, and we’ll work together to define and refine your Unique Value Proposition (UVP). The package also includes a tailored content plan, a recommended posting schedule, and a custom-built analytics and tracking template to monitor progress and measure success. This is best suited for businesses who are ready to elevate their presence and build a solid foundation for consistent growth.
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Strategy Suite + Visuals
Our most premium strategy package includes everything in The Strategy Suite with the added bonus of visual direction and ready-to-use tools that save time and boost creativity. You’ll receive a fully branded feed design and mockup tailored to your chosen platform (Instagram or TikTok), giving you a clear idea of how your online presence will look and feel.
To make implementation easier, this package includes a custom content calendar template (available in Notion or Google Sheets), a bank of 30+ strategic content ideas designed for your niche, and a collection of done-for-you hashtags organised by theme. You’ll also get 15–20 caption prompts to use across your platforms, helping you get posting confidently right away. This all-in-one solution is ideal for founders who want their strategy and aesthetic aligned—ready to show up with confidence and clarity.