• In-Depth Analysis of Your Current Socials
  A full review of your existing platforms to assess performance, consistency, and audience engagement.

• Website & Bio Optimisation Suggestions
  Actionable tips to improve your website, link-in-bio, and social profiles so they reflect your brand and convert visitors.

• SWOT Analysis
  A breakdown of your Strengths, Weaknesses, Opportunities, and Threats — giving you a clear understanding of where you stand and where you can grow.

• Campaign & Content Review
  A look back at what’s been working (and what hasn’t), so we can build on your best-performing content and avoid past mistakes.

We begin by building strong foundations to ensure your marketing efforts are aligned, intentional, and impactful. This includes:

• Defining Business Goals & Marketing Objectives
  Clarifying what success looks like for you and aligning your strategy with measurable outcomes.

• Target Audience Personas
  Deep dives into your ideal audience, their pain points, desires, behaviours, and how to truly connect with them.

• Competitor Benchmarking
  Analysing key competitors to identify gaps, opportunities, and ways to stand out.

• Unique Value Proposition (UVP) Development
  Pinpointing what makes your brand different, and why your audience should care.

• Brand Voice, Tone & Visual Guidelines
  Establishing how your brand speaks and shows up online to build consistency and recognition.

• Bio, Highlights & Link-in-Bio Recommendations
  Optimising first impressions and conversions with strategic updates to your social bios and links.

I’ll provide expert guidance on how to optimise your social media presence across each platform, this includes:

• Platform-by-Platform Plan
  A tailored approach for each channel to maximise performance and engagement.

• Best Times to Post & Format Recommendations
  Data-backed suggestions for when and how to post — including reels, carousels, stories, and more.

• Engagement Strategy (Inbound & Outbound)
  A plan for both attracting engagement and proactively building community.

• Hashtag Strategy & SEO Optimisation
  Tactics to improve discoverability and reach through smart keyword and hashtag use.

• Content Pillars & Themes
  A clear content structure to help you stay consistent, relevant, and on-brand.

• Campaign & Launch Planning
  Strategic planning for seasonal promotions, product drops, and key events.

I’ll guide you in creating high-quality, engaging content that truly connects with your audience. You’ll receive:

• Editable Content Calendar Template
  A customisable calendar to plan your content with ease and clarity.

• Weekly/Monthly Posting Plan
  A clear posting schedule to help you stay consistent and aligned with your goals.

• Feed Layout Mockup (optional)
  Visual examples of how your grid could look, plus carousel and story design ideas for a cohesive brand feel.

• Caption Prompt Bank
  A bank of ready-to-use prompts to make writing captions easier and more strategic.

• Story & Post Series Ideas
  Creative, repeatable content ideas like “Meet the Team Mondays” to build engagement and routine with your audience.

Looking to grow your audience through collaborations? I’ll help you find the right partners and create a strategy that aligns with your brand. This includes:

• Influencer & UGC Collaboration Strategy
  Guidance on how to identify, approach, and work with creators to build brand awareness and trust.

• Brand Partnership & Outreach Ideas
  Creative ways to team up with like-minded businesses for cross-promotion and joint campaigns.

• Community-Building Plan
  Strategies to foster genuine connection and loyalty among your audience and collaborators.

• Lead Magnet & Email List Growth Integration (if applicable)
  Tactics to turn collaboration traffic into long-term followers, subscribers, or customers.

To ensure your strategy delivers results, I’ll equip you with the tools to monitor performance and continue growing with confidence. This includes:

• Key Metrics to Track
  A breakdown of the most important metrics to monitor across each platform based on your goals.

• Free Analytics Tracker Template
  An easy-to-use tracker (available in Notion, Google Sheets, or both) to keep everything in one place.

• Monthly Review Routine Guide
  A step-by-step process for reviewing your progress, identifying what’s working, and adjusting where needed.

• Growth KPI Goals & Forecasting
  Clear, realistic growth targets to keep you focused and measure success over time.