Content Plan
Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
This package includes.
-
Detailed client questionnaire to understand your business, values, and vision.
Research into your target audience, customer personas, and market trends.
Competitor analysis to identify gaps and opportunities in your industry.
-
Definition of your brand’s mission statement to guide your overall direction.
Crafting your brand vision to articulate your long-term goals.
Identification and development of core brand values that resonate with your audience.
Definition of your brand’s mission statement to guide your overall direction.
Crafting your brand vision to articulate your long-term goals.
Identification and development of core brand values that resonate with your audience.
-
Establishing your brand’s position in the market and your niche.
Defining how you want your brand to be perceived by your audience.
Tailoring your messaging to reflect this positioning consistently.
Clear articulation of what sets your brand apart from competitors.
A concise UVP that speaks directly to your target audience’s needs and desires.
-
Detailed profiles of your ideal customer(s) based on demographics, behaviors, and needs.
Insights into how to engage and communicate effectively with your target audience.
-
A roadmap for how your brand will communicate across various channels (social media, website, email, etc.).
Development of key messaging pillars that communicate your brand’s value.
Creation of a brand tone of voice guide to ensure consistency in communication.
Crafting tagline and brand slogans that align with your mission and resonate with customers.
Creation of a compelling brand story that connects emotionally with your audience.
Messaging that highlights your brand’s journey, purpose, and impact.
-
A comprehensive brand strategy document that includes all key elements: mission, vision, values, UVP, positioning, messaging, target audience, and communication plan.
A valuable resource for maintaining consistency and guiding future marketing efforts.
Management
This is the heart of your social media presence. I’ll handle the day-to-day management of your social media accounts, ensuring your platforms stay active and engaging. From scheduling posts to responding to comments and messages, I will ensure your audience feels heard and engaged. With regular posting, hashtag research, and ongoing community management, your brand will consistently stay top of mind with your followers. Monthly analytics reports will also be provided to track growth and engagement.
Management of 2 platforms (e.g., Instagram & Facebook)
3 feed posts per week (grid posts, carousels, or reels)
3-5 story posts per week
Basic scheduling & posting
Basic hashtag research
15 minutes/day engagement (replying to comments & DMs)
Monthly analytics report (basic insights on reach, engagement & growth)
Basic competitor research (identifying direct competitors & their strategies)
Content Creation
With this service, I’ll help you create compelling and eye-catching content tailored to your brand. Whether it’s professional product shots, informative graphics, or behind the scenes footage, I’ll ensure that every piece of content aligns with your brand’s voice and resonates with your target audience. I’ll guide you to create video content by sending you video inspiration and giving you creative direction in addition to shooting professional content myself on designated shoot days. Together we will create fresh and engaging content that helps you stand out.
Free guide on how to shoot content from your iPhone
Weekly video inspiration and trends sent to you
1 monthly ‘pro shoot day’ with me
Branded static posts & carousel designs
Caption writing
Video edits for reels & stories (text overlay & background music)
Story design (branded templates but no advanced interactivity)
Strategy
The strategy section is where we define the direction of your social media presence. By understanding your business goals, target audience, and competitors, I’ll develop a custom social media strategy that aligns with your objectives. From content themes and posting schedules to platform-specific strategies, I’ll ensure that your social media efforts are cohesive and purposeful. This strategy will be continually adjusted based on analytics and performance data to maximise growth and results.
One 30-minute strategy call per month (review performance & adjust strategy)
Basic audience insights (demographics, active times, basic content recommendations)
Trend monitoring (suggesting relevant trends, but not in-depth analysis)
Basic Competitor & Customer analysis
Paid Ads
Take your social media efforts to the next level with targeted paid advertising. I’ll create, manage, and optimise paid ad campaigns to drive traffic, increase brand awareness, and generate leads. Whether it’s Facebook, Instagram, or LinkedIn ads, I’ll target the right audience and optimise your ad spend to get the best return on investment (ROI). With clear ad performance tracking, you’ll see how your paid ads are driving results for your business.
(Available as an optional Ad-On)
Consultation & Training
As part of your social media management package, I provide an initial consultation to dive into your current social media performance and identify areas for improvement. We'll go over key metrics and analytics together to ensure you understand what’s working, what can be optimised, and how to track progress effectively. During this session, I'll also walk you through how these insights directly align with your business goals and social media strategy.
In addition to the consultation, I provide training to help you create a steady stream of authentic, behind-the-scenes content. This ensures your brand stays relatable and real to your audience while still maintaining high-quality professional content. I’ll guide you on how to shoot your own engaging content with ease, using simple tools and techniques to capture the raw moments that add personality to your brand. With this training, you’ll be equipped to keep your content fresh, consistent, and aligned with your brand's message.
Initial social media audit with written report
Free guide on understanding Analytics
Free content creation guides
Content ideas sent to you weekly
Ongoing guidance and support
Pricing
£400
Monthly rolling
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
£1000
Three Months
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.