BRANDING & IDENTITY

Brand Design Package

Why is BRAND DESIGN important?

A strong brand design is crucial because it visually communicates your business’s identity, values, and personality to your audience. Well-designed visuals, such as a memorable logo, cohesive color palette, and consistent typography, create trust and recognition, making your brand more impactful and memorable. A professional and polished visual identity helps you stand out in a crowded market, connect with your target audience, and leave a lasting impression, ultimately driving loyalty and growth for your business.

The Process

  • Step 1

    Discovery & Brand Questionnaire

    The first step in our process is all about getting to know your brand inside and out. I’ll provide you with a detailed client questionnaire to help us gather essential information about your business, target audience, goals, and vision. This will ensure that we’re aligned and gives us the insights needed to create a design that truly represents your brand.

  • Step 2

    Concept Creation & Design Development

    Based on the information gathered during the discovery phase, I’ll begin designing your brand’s visual identity. This includes crafting a moodboard, logo concepts, selecting a colour palette, and developing typography that reflects your brand’s personality and values. You’ll receive multiple design options to choose from, ensuring that we’re on the right track.

  • Step 3

    Refinement & Finalisation

    Once you've chosen your preferred design direction, we’ll refine and perfect the details. This step includes fine-tuning the logo, colors, and typography to ensure everything is polished and cohesive. We’ll also create a comprehensive brand style guide to ensure consistent application of your brand’s visuals across all platforms and materials. Once finalised, you’ll receive all your assets in the necessary formats for both digital and print use.

Woman sitting on sofa using a laptop in a modern living room with plants and white walls.

Brand Visual Design

    • A detailed client questionnaire to understand your brand’s mission, vision, values, and target audience.

    • Discussion of your design preferences, inspirations, and any specific goals for your visual identity.

    • Design of a unique, custom logo that represents your brand’s personality and values.

    • Multiple logo concepts for you to choose from, with revisions based on your feedback.

    • Variations of the logo for different uses (icon, stacked version, horizontal version, etc.).

    • Creation of a thoughtfully selected color palette that reflects your brand’s tone and stands out in your industry.

    • Primary and secondary colour options, with guidance on how to use them effectively in your marketing materials.

    • Custom font pairings that align with your brand’s personality and visual style.

    • Typography guidelines for consistent application across digital and print materials.

    • A comprehensive Brand Style Guide that defines the proper usage of your logo, color palette, fonts, and other design elements.

    • Clear guidelines on spacing, sizing, and positioning to ensure consistency across all touchpoints.

    • Custom-designed profile and cover images for platforms such as Instagram, Facebook, LinkedIn, and Twitter.

    • Branded templates for social media posts, stories, or highlights for consistent and professional content.

    • Design of essential business stationery, including business cards, letterheads, and email signatures.

    • Custom designs for marketing materials such as brochures, flyers, or posters.

    • Custom icon sets, patterns, and illustrations to further enhance your brand’s visual presence.

    • Mockup designs for email newsletters, packaging, or other specific brand assets as needed.

    • Continued support for any future design needs or adjustments to existing brand materials.

    • Assistance with scaling and adapting your visual identity for new marketing campaigns, products, or platforms.

Tailored to Your Budget and Needs

I understand that every business has a unique budget, which is why I offer customised solutions that cater to your specific needs and goals. Whether you're a startup looking for an affordable logo design or an established business in need of a complete visual overhaul, I’ll work with you to create a package that fits your budget and delivers the best value. My goal is to ensure that you get exactly what you need, without compromise.

Ready to get started?
Click below to send an enquiry and learn more about how I can bring your brand vision to life. Let’s create something amazing together!