BRANDING & IDENTITY

Full Branding Package

Why choose my FULL BRANDING package?

Choosing my Full Branding Package offers you a comprehensive solution for establishing a cohesive and powerful brand identity. By combining both strategic and visual design elements, this all-in-one package ensures that your brand not only looks great but is built on a solid foundation. From defining your brand’s mission, vision, and values to creating a memorable logo and brand style guide, you’ll receive a consistent, professional image that resonates with your target audience. The result? A brand that stands out in your market, builds trust with customers, and provides a clear, consistent message across all touchpoints—setting you up for long-term success.

Getting Started

  • Step 1

    Discovery & Brand Questionnaire

    We begin with a deep dive into your business. Through a detailed client questionnaire, I’ll gather essential information about your brand’s mission, vision, values, target audience, and competitive landscape. This helps us understand the core essence of your brand and ensures that both the strategic and visual aspects align with your goals.

  • Step 2

    Brand Strategy Development

    In this phase, we’ll define your brand’s core elements: mission, vision, and values, while identifying your target audience and unique market positioning. We’ll craft compelling brand messaging and conduct a competitive analysis to ensure your brand resonates with your ideal customers and stands out in your industry.

  • Step 3

    Concept Creation & Visual Design

    Based on the strategy, we’ll design your brand’s visual identity, including a custom logo, color palette, and typography that reflects your brand’s personality. Additionally, we’ll create supporting visual elements like icons, social media assets, and post templates to ensure a consistent and professional look across all platforms.

  • Step 4

    Brand Style Guide Creation

    To ensure your brand’s visual and messaging elements are applied consistently, I’ll create a comprehensive Brand Style Guide. This document will include:

    Logo usage guidelines, colour codes, font styles, and imagery suggestions and detailed instructions for applying your brand elements across all marketing materials.

  • Step 5

    Final Review, Refinement & Ongoing Support

    Once the strategy and design are complete, we’ll review everything together and make any necessary refinements to ensure it perfectly aligns with your vision. After launch, I offer ongoing support to help you implement and adapt your brand as your business evolves. Whether you need new marketing materials, updates, or additional branding, I’m here to assist with your continued brand growth.

What’s Included?

Click through the items below to see what’s included in your Branding Package.

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Strategy Development

    • Detailed client questionnaire to understand your business, values, and vision.

    • Research into your target audience, customer personas, and market trends.

    • Competitor analysis to identify gaps and opportunities in your industry.

    • Definition of your brand’s mission statement to guide your overall direction.

    • Crafting your brand vision to articulate your long-term goals.

    • Identification and development of core brand values that resonate with your audience.

    • Definition of your brand’s mission statement to guide your overall direction.

    • Crafting your brand vision to articulate your long-term goals.

    • Identification and development of core brand values that resonate with your audience.

    • Establishing your brand’s position in the market and your niche.

    • Defining how you want your brand to be perceived by your audience.

    • Tailoring your messaging to reflect this positioning consistently.

    • Clear articulation of what sets your brand apart from competitors.

    • A concise UVP that speaks directly to your target audience’s needs and desires.

    • Detailed profiles of your ideal customer(s) based on demographics, behaviors, and needs.

    • Insights into how to engage and communicate effectively with your target audience.

    • A roadmap for how your brand will communicate across various channels (social media, website, email, etc.).

    • Development of key messaging pillars that communicate your brand’s value.

    • Creation of a brand tone of voice guide to ensure consistency in communication.

    • Crafting tagline and brand slogans that align with your mission and resonate with customers.

    • Creation of a compelling brand story that connects emotionally with your audience.

    • Messaging that highlights your brand’s journey, purpose, and impact.

    • A comprehensive brand strategy document that includes all key elements: mission, vision, values, UVP, positioning, messaging, target audience, and communication plan.

    • A valuable resource for maintaining consistency and guiding future marketing efforts.

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Brand Visual Design

  • Discussion of your design preferences, inspirations, and any specific goals for your visual identity.

    • Design of a unique, custom logo that represents your brand’s personality and values.

    • Multiple logo concepts for you to choose from, with revisions based on your feedback.

    • Variations of the logo for different uses (icon, stacked version, horizontal version, etc.).

    • Creation of a thoughtfully selected color palette that reflects your brand’s tone and stands out in your industry.

    • Primary and secondary colour options, with guidance on how to use them effectively in your marketing materials.

    • Custom font pairings that align with your brand’s personality and visual style.

    • Typography guidelines for consistent application across digital and print materials.

    • A comprehensive Brand Style Guide that defines the proper usage of your logo, color palette, fonts, and other design elements.

    • Clear guidelines on spacing, sizing, and positioning to ensure consistency across all touchpoints.

    • Custom-designed profile and cover images for platforms such as Instagram, Facebook, LinkedIn, and Twitter.

    • Branded templates for social media posts, stories, or highlights for consistent and professional content.

    • Design of essential business stationery, including business cards, letterheads, and email signatures.

    • Custom designs for marketing materials such as brochures, flyers, or posters.

    • Custom icon sets, patterns, and illustrations to further enhance your brand’s visual presence.

    • Mockup designs for email newsletters, packaging, or other specific brand assets as needed.

    • Continued support for any future design needs or adjustments to existing brand materials.

    • Assistance with scaling and adapting your visual identity for new marketing campaigns, products, or platforms.

Tailored to Your Budget and Needs

I understand that every business has a unique budget, which is why I offer customised solutions that cater to your specific needs and goals. Whether you're a startup looking for an affordable logo design or an established business in need of a complete visual overhaul, I’ll work with you to create a package that fits your budget and delivers the best value. My goal is to ensure that you get exactly what you need, without compromise.

Ready to get started?
Click below to send an enquiry and learn more about how I can bring your brand vision to life. Let’s create something amazing together!